Generative and Agentic AI for Design Thinking and the Creative Industries
Generative AI is, in essence, the purest form of design thinking. It rewards those who can clearly articulate intent. This book is your guide to thinking, directing, and building in that new paradigm.
Understand how AI has disrupted design thinking within the creative industries and learn how to adapt. Traditionally, design thinking centred on deeply understanding users' needs and iteratively developing solutions through experimentation and feedback. Generative AI, a technology concerned with what is rather than what could be, places itself between the creative individual and the act of bringing solutions to life.
Split into three parts, the book starts with the roots of Generative AI and how prompts became creative direction. The second part explores adapting to AI for creative direction, Design Thinking reimagined, and treating Generative AI as both a medium for creative expression and as design material. The final part covers building workflows that work while you think, the rise of human-AI teams, and a closing discussion of ethics, authorship, and the modern creative studio.
By the end of Creative AI, you will have a deeper understanding of how Generative and Agentic AI are changing professional design practices, the tools and best practices involved, and how to implement them in your own work.
Explore Generative AI through the lens of Design Thinking and why clearly articulating intent is now the core creative skill.
Understand the role of Generative AI and agents in your professional life as a creative, from medium to design material to teammate.
Start folding AI tools into your business practices and learning process with workflows that work while you think.
Weigh what Generative AI means for creative practices large and small, including ethics, authorship, and the modern studio.
Three parts, nine chapters.
The second half of the book is practical. Nineteen projects let you kick the tires of Generative AI while building real work, illustrating how it can be applied across a wide range of creative disciplines.
Creative AI is forthcoming from Apress in Q3 2026. Sign up below and I will let you know the moment it is available to pre-order or purchase.
Creative AI is written for designers, art directors, UX practitioners, copywriters, educators, and anyone working in the creative industries who wants to understand and work with Generative AI at a practitioner level, not just experiment with it.
No. The book is built around Design Thinking methodology, not code. You will work with AI tools as a creative practitioner, not as an engineer. If you can think clearly and articulate intent, you have what the book requires.
Yes. The book contains nineteen practical projects spread across Part II and Part III, covering roles from UX and visual design to copywriting, video, and audio. Every project produces real work, not exercises.
Drop me a note and I will let you know the moment Creative AI is available to pre-order from Apress.
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